Ludington, a year-round destination known for its stunning natural beauty and vibrant, welcoming community. This January, visitors have a special reason to bundle up and head to Michigan’s west coast—Pure Ludington BRRRewfest. Celebrating its 10th anniversary on Saturday, January 25, 2025, this winter craft beer festival promises an unforgettable blend of frosty fun, local flavors, and community spirit.
Pure Ludington BRRRewfest: A Decade of Delicious Brews
Hosted in the heart of downtown Ludington at Legacy Plaza, BRRRewfest brings together about 20 Michigan breweries, showcasing their best beers, wines, meads, and ciders. From hoppy ales to rich stouts, there’s a taste for every palate. Tickets are $40 and include seven drink tokens and a commemorative tasting glass to savor your selections.
The event runs from 1 to 6 p.m., featuring live entertainment to keep the energy high with a mix of crowd-pleasing tunes. Satisfy your hunger with delicious eats from local food trucks and vendors, browse unique merchandise from downtown shops. Guests can warm up by the fire pits in Legacy Plaza or retreat to the onsite warming tent while soaking in the festival atmosphere.
Beyond the brews and bites, BRRRewfest supports a great cause. Proceeds benefit the Friends of the Ludington State Park, a volunteer group that enhances accessibility and visitor experiences at the park. Recent projects funded by events like BRRRewfest include a universally accessible kayak launch and all-terrain track chairs, which allow visitors of all abilities to explore the park’s stunning trails and beaches.
Winter Adventures Beyond BRRRewfest
While BRRRewfest is the centerpiece of the weekend, Ludington offers plenty of activities to make your winter escape unforgettable.
Downtown Ludington is a hub of charm and activity during the winter months. Before or after the festival, take a stroll along Ludington Avenue and pop into local shops and boutiques, or stop into the local coffee and tea shops for cozy drinks and handmade goods. Don’t miss out on delicious dining options – both Ludington Bay Brewing Company and Jamesport Brewing Company pair perfectly with the festival’s craft beer vibe.
If you are looking for adventure while visiting, Ludington State Park is a must-visit destination. While parts of the park are temporarily closed for major improvements, visitors can still enjoy winter hiking and snowshoeing on the trails south of the Sable River. These scenic pathways wind through tranquil forests and along snow-dusted dunes, offering breathtaking views of winter’s splendor.
For more outdoor exploration, head to Cartier Park Pathway or the Ludington School Forest Trails, both conveniently located just minutes from downtown Ludington. Cartier Park Pathway is particularly accessible, featuring a paved, 1.5-mile loop that winds through a peaceful wooded setting, making it perfect for winter walks. Its proximity to town means you can easily transition from exploring the outdoors to enjoying the warmth and charm of Ludington’s local cafes and shops. Similarly, the Ludington School Forest Trails offer a more rugged, scenic adventure through snow-covered forests, catering to both beginners and seasoned winter enthusiasts.
Make it a Weekend to Remember
Whether you’re a craft beer enthusiast, an outdoor adventurer, or simply looking for a weekend escape, Pure Ludington has something for everyone this winter.
Tickets for BRRRewfest are available exclusively online. Don’t miss your chance to be part of this milestone event that promises frosty pints, warm smiles, and lasting memories.
For more information and tickets, visit PureLudington.com/BRRRewfest.
