150-line for B&W and four-color, 200-line for covers. Compensate for dot gain.
Image resolution should be 300 dpi.
Computer to plate technology is currently used to produce the magazine. Negatives
supplied will require scanning into a digital format for placement into the
magazine and will incur additional charges. It is preferred that ads be created
in CS4 software and supplied on removable digital media with file information,
fonts, all supporting elements and composite proof required. We recommend
using the collect for output function standard on most programs. Please see
your sales consultant for the most up-to-date information.
Separated hard copy is required for all four-color ads
along with a composite color proof. There are no additional charges
for placing electronic ads, but color ads MUST have
a current color proof, such as a Rainbow or Iris digital proof. If
furnishing color copies or low-end digital proofs, color cannot be
guaranteed. Materials furnished other than specified above are subject
to production charges.
If you are trying to match a specific color please provide a sample. Bear in
mind that Pantone∆ colors do not always convert well to process. Color ads MUST have
a current color proof, such as a Rainbow or Iris digital proof. If furnishing
color copies or low-end digital proofs color cannot be guaranteed.
Clients/Agencies requiring proofs must submit complete ad materials prior to
proper closing date. Proofs sent to Clients/Agencies must be returned to
publisher within 24 hours of receipt, with all corrections clearly noted
on proof and with client signature.
Creative Suite 4
Electronic File Transfer
Electronic ads can be e-mailed to the following address: email@example.com.
Please include the advertiser name, the publication name and
date, and your sales representative's name. The name and phone
number of a contact person should be included on all materials
in the event that we have questions.
Design & Production Manager
E-mail: firstname.lastname@example.org or
phone (616) 459-4545