Demographic Information The
lakeshore homeowner database used for mailing BLUE was created
and is owned by Market Mapping plus (MMp). This extensive research
enables BLUE to specifically target homes on or within two blocks
of lakes of a half-mile radius or more in the Lower Peninsula.
BLUE’s controlled circulation is directed to homes with
household income of $100,000 or greater, with an emphasis on
$150,000-plus.
Circulation/Distribution 35,000
copies published bi-monthly; and delivered via paid subscribers,
controlled circulation and newsstands.
Magazine Type Oversized
Magazine Style, 9 X 12 format, 100# Gloss Cover, UV Coated/60#
Gloss Text, Perfect-bound .
| Household
Income Level |
|
| $150,000+ |
61% |
| $125,000-$149,999 |
23% |
| $100,000-$124,999 |
16% |
| Distribution by Region* |
|
| Detroit Metro Region |
27% |
| Grand Rapids Metro Region |
23% |
| Traverse City/Petoskey/Charlevoix Region |
17% |
| Berrien Cty/Kalamazoo/Battle Creek |
15% |
| Lansing Metro Region |
9% |
| Other Counties |
9% |
*Distribution is solely
predicated on lakeside homes with $100,000-plus household income.
Areas with a greater number of lakes coupled with income levels
dictate the distribution.
|
