Demographic Information The lakeshore homeowner database used for mailing BLUE was created and is owned by Market Mapping plus (MMp). This extensive research enables BLUE to specifically target homes on or within two blocks of lakes of a half-mile radius or more in the Lower Peninsula. BLUE’s controlled circulation is directed to homes with household income of $100,000 or greater, with an emphasis on $150,000-plus.

Circulation/Distribution 35,000 copies published bi-monthly; and delivered via paid subscribers, controlled circulation and newsstands.

Magazine Type Oversized Magazine Style, 9 X 12 format, 100# Gloss Cover, UV Coated/60# Gloss Text, Perfect-bound .

Household Income Level  
$150,000+ 61%
$125,000-$149,999 23%
$100,000-$124,999 16%

 

Distribution by Region*  
Detroit Metro Region 27%
Grand Rapids Metro Region 23%
Traverse City/Petoskey/Charlevoix Region 17%
Berrien Cty/Kalamazoo/Battle Creek 15%
Lansing Metro Region 9%
Other Counties 9%

*Distribution is solely predicated on lakeside homes with $100,000-plus household income. Areas with a greater number of lakes coupled with income levels dictate the distribution.